Consistency is the key for a successful brand
We create brand consistency by linking your brand with every operation of the company. By being consistent, you constantly increase your brand's equity and add value to the offered products and services.
Brand marketing is the ongoing process every company should follow after a branding or rebranding project, in order to keep the brand active and constantly enhance it. Brand marketing links all marketing tools, processes and operations of the company with the brand by constantly promoting it. The goal is to communicate your brand's elements and characteristics to your target audience through the offered products and services, by utilising all available channels.
Upon finalizing your brand's strategy, you can start developing the marketing strategy and take advantage of the numerous possibilities the specialized marketing tools offer.
By having a solid brand, your marketing strategy and all your marketing actions involved in it will be part of a greater plan, consistent, derived from the brand and therefore constantly create value for it. Every activity of your marketing strategy will have a binary role of promoting the offered products and services, but most importantly your brand.
All your marketing activities will hereafter make sense to your audience and by being consistent to your brand, you will engage them by sharing your values and turn them from customers to your brand's advocates.
In order for a marketing strategy to be successful it has to be based on solid data and developed to reflect that company's potential and overall strategy. What we do for you is to define a marketing plan tailored to your needs and develop the marketing strategies that will be used in order to achieve it.
Set the marketing goals
The marketing goals should be focused on attaining the marketing plan of the company and inline with the overall business plan. The goals set, can be achieved by different strategies and marketing tools, but finding the optimal tool set that will generate the higher ROI for the company is our goal.
Conduct thorough market research
The market research is essential in order to find out how you can achieve the marketing goals set. The research will help identify the target group and ideal customer for each product and service your company offers. Moreover, the research may reveal a market gap available for exploitation by developing new products, or a different approach.
Determine the correct marketing tools
Nowadays there are numerous marketing tools that enable marketers attaining specific marketing goals. It is essential to identify which will work better for each company, market and product since "one tool set fits all" does not apply in strategic marketing formulation.
Set KPIs
In order to make sure all marketing efforts will have a positive outcome and the impact there are set for, we define specific key performance indicators. The KPIs provide a lot of data and therefore enable us to fine tune or change the marketing actions in order to get the most out of your investment.
Develop a marketing budget
Upon defining your strategies and the marketing tools we can develop a solid marketing budget, depending on the size and operations of your company. Budget allocation is very important and has to be optimized for the set goals.
Strategy implementation
After formulating the marketing budget, it is time to put the strategy into action. In this phase timing and accuracy is the key to success since everything has to be very well organized in order to achieve the desired outcome. Every part of the marketing strategy has to be implemented according to the overall marketing plan.
Measure your impact
In order for any strategy to be considered as a successful one you have to be able to measure its impact. Here analytics come into action since every strategy we implement and every tool we use has to generate measurable profit for the company. The KPIs set, combined with the metrics of each tool, will help us to find out how successful our marketing actions are and take the necessary corrective actions if needed, in order to generate the highest possible ROI.